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谷歌涂鸦 • 数十亿人观看的动画礼物

  • 客户

    Google

  • 解决方案

    工作室Animation

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案例研究

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一份精心制作的生日礼物，送给拥有一切的人。

很少有创意画布能像谷歌涂鸦一样具有标志性，谷歌涂鸦几乎每天都会改变谷歌标志，以纪念节日、事件、成就和人物。因此，当谷歌希望在其主页上庆祝其 20 岁生日时，我们很高兴能有机会施展我们的创造力，制作一个具有纪念意义的涂鸦：20 个风格迥异的动画，灵感来自谷歌历史上排名靠前的搜索。从二维动画到三维动画等等，庆祝涂鸦展示了我们广泛的动画制作能力。

故事板

Overview with tiles of all the illustration created for this project

过程

  • Overview of the creation of twee characters for the animation. Two blue circles with in darker blue noses and hair pasted on the faces. Setting of a frame that will be animated. Two puppets sitting on a coach looking at a blue tv.
  • The final animation with the two characters wacthing at the tv. They chear for happy new year. And the search bar states the copy 'What will happen on Y2K?'
  • Black and white illustration of a moon with a face holding a mobile phone in it's hands. A box seen from above with all shapes. Different round balls in different colours and somethign that looks like arms.
  • Animation of a planet with a face holding a device in it's arms. In the backgroudn you see different planets in the back on a stick. With at the top the search bar saying: 'is pluto still a planet?'
  • Two frames with in the first frame a collage of a robot holding a microphone that's attached to a radio. In the second frame you see this built out in a clay form.
  • Animation of a robot who is singing in a microphone that is attached to a radio. There is a google search bar at the top that holds the lines: how does autotune work?
  • Two animations next to each other. The first one shows a black and white animation of a bowl with klittens in it. The other animation shows the same frame but animated in 2D and with colour.

剧照

  • Animation of a maya calendar. With at the top a Google search bar with the question: profecia maya 2021
  • Animation of two cartoon figures that look like dogs who fight with each other. they both wear helmets with the word 'gif' on the helmet. With at the top a Google search bar with the question: how do you pronounce "gif"?
  • Animation of a shape based character holding a selfie stick. With at the top a Google search bar with the question: what's a selfie?
  • Animation of a sandwich with an avocado on top and all little half tomato's on the side. With at the top a Google search bar with the question: how do you make avocado toast?
  • Animation of three frames with animals, the first one with a sheep, then a dog and last a baby panda bear. With at the top a Google search bar with the question: show me pictures of cute animals
Animation of earth with the Korean and Japanese flag pinned to uit. As well as clouds. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of a foot kicking a ball, the ball is flat. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of two science people. In the background you a cell string. In the search bar is written: 'What's the human genome project?'
Animation of a frog in a pond. With at the top the search bar saying: 'is it leap year?'
Animation of two people dancing an Indian style dance. With at the top the search bar saying: 'how do you dance?'
A white background with on top in all languages the text 'Thank you Google' written.

艺术指导

尼科-皮奇里利、弗兰-马尔克斯

动画指导

尼科-皮奇里里，弗兰-马克斯

创意副总监

文森特-维尔库特

美术团队

尼科-皮奇里利、弗兰-马尔克斯、塞尔吉奥-菲略、严-贾马卡鲁、赫尔曼-迪-奇西奥、胡安-贝伦斯、洛伦佐-米利托

二维动画

Declan Byrne、Nico Piccirilli、Sergio Filho、Germán Di Ciccio、Maxime Inden、Patrick Brem、Adriel Delgado、Tom Kamps、Floris van Raak、Michiel Schellekens、Oscar Sobrino

定格动画

达妮埃拉-乌里韦 (Blnd)

三维动画

奥斯卡-索布里诺、马丁-范登布鲁克、阿德里安尔-德尔加多

制片人

塔拉-康林、蒂莫-范德弗利斯

全球动画负责人

皮埃尔-内尔万

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在人类和人工智能的帮助下，网站已被翻译成中文

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