Marketing Measurement

By building marketing effectiveness models, we help our partners understand what drives sales with the aim to increase profit. This gives us the ability to answer a range of crucial client questions.

• What is the incremental impact of our media?
• What is the ROI of our media activity?
• How can we optimize our media budget for more sales and profit?
• Which campaigns perform the best and why?

Typically, we deliver between $2m and $20m profit per project, and on average improve a brand’s ROI by approximately 30%.

Using the principles of Market Mix Modeling across the marketing funnel, we help brands create a level measurement playing field by taking everything that affects campaign performance into account—from media activities to internal operations decisions and even external factors such as seasonality and competitor activity.

De-silo media measurement

• We connect measurement capabilities to de-silo digital and offline media measurement and deliver one unified ROI.

Speeding up MMM

• We fast-track Market Mix Modeling to deliver model updates in only four days, rather than two to six months, by combining automatic data feeds, machine learning MMM and digital reporting.

Privacy compliant and future-proof

• We help our partners build measurement capabilities in-house so that they are in control of the models, all the while taking a cookie-less approach to measurement to future-proof against deprecation of the 3rd party cookie.

Providing clarity

• We translate complex data into really clear insights, helping our partners realize significant profit gains—typically between $2m and $20m profit gain per project—which has resulted in a 92% client approval rating, with brands citing clarity as our key attribute.