Social

  • Social Crafters

    1,150+

  • Partners Across
    the Globe

    120+

social live stream for google play

Social
media
is
the
go-to
destination
where
culture
happens.

Increasingly, social networks are the places where people live their lives and build community. As these behaviors accelerate audience fragmentation, social media has become a key priority in CMOs’ marketing plans to drive growth. We build social-first brands through the power of cultural influence, all driven by social signals, dynamics and conversions.

Social offers something for everyone

  1. Work

    All Love Welcome • Featuring emotionally driven films and virtual weddings, this social e2e experience with Havaianas proved Pride lasts a lifetime to over 2.05 million viewers.

  2. two men next to each other, one facing the camera while the other kisses the first on the cheek

    Our Challenge

    When it came to celebrating Pride in style, Havaianas wanted to double down on its commitment to the LGBTQ+ community by launching its year-round All Love is Welcome platform.

  3. Couple smiling and holding flowers
    rainbow sandal
  4. virtual party large grid with many people having fun

  5. We helped Havaianas communicate how the flip-flop brand was taking steps to support the community over the long term, like eliminating the distinction between products for men and for women, and extending the range of sizes so anyone can feel comfortable in their favorite design.

    Through a global partnership with All Out, 7% of the profit for each product was donated to non-governmental organizations fighting for LGBTQ+ rights around the world.

  6. Interested in hearing more about our partnership with Havaianas? Check out the full case.

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Solutions

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Solutions

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Reliable
solutions
crafted
for
relevance
and
reach.

Whether you’re just finding your voice on social or aim to go global, our solutions are designed to drive conversion, build communities and drive culture—all with brand consistency in mind. With social experts spread across seven hubs and three time zones, we’ll help you speak your audience’s language, emoji and all.

Social Compass: We establish the foundations of your social strategy—ecosystems, content strategy, deployment plans and everything in between—to catapult your platform presence and build long-term relationships.

Social Community: Putting social acumen to practice, we build devoted communities that build brand love.

Social Commerce: We identify and activate the mechanisms that trigger purchases, including setting up and managing social stores.

Social Consolidation: We build your brand’s social footprint through economies of scale.

Connect

How
can
we
help
you
innovate?
Drop
us
a
line.

Using
social
to
build
a
better
world
together

A beyond meat box with a green label
A beyond meat ad from the superbowl

Case Study

#GoBeyond •With Beyond Meat, we tapped into the spirit of social to connect with fans on how to build a better world together.

See Full Case Study

Everything
we
touch
becomes
social.

We offer a range of strategies to anchor our clients’ businesses on social. By deciphering signals, crafting social dynamics and enabling conversion between communities and brands, we help brands achieve competitive advantages and superior performance.

Monk Thoughts
Social
has
surpassed
media
and
today's
brands
are
built
and
grown
in
social.
It
is
now
a
crucial
factor
in
determining
business
performance
metrics
such
as
financial
growth
and
brand
equity.
m
Amy Luca headshot
nk

Amy Luca

EVP, Global Head of Social

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