Data

Digital
Experience
Optimization

Where
strategy
meets
science—driving
revenue
and
engagement
through
evidence-based
testing.

a hand holding a smart phone with the Ace Hardware app on the screen

Our
expertise
is
your
asset
—
we
build,
you
scale.

Successful experimentation is about thoughtfully testing hypotheses, learning from outcomes and iterating on strategies.

We empower brands to forge genuine, personal relationships with their customers by providing advanced, end-to-end digital experience services.

By offering future-proof, end-to-end services for experimentation and applying new standards of success through AI-driven insights, we help brands build a center of excellence for digital experience optimization—or can even serve as your center of excellence ourselves.

experimentation process in graphic format
Monk Thoughts
Experimentation
and
personalization
lie
at
the
core
of
our
mission
to
marry
creativity
with
data
and
technology
to
deliver
transformative
digital
experiences.
By
continuously
testing
and
refining
our
strategies,
we
can
optimize
the
performance
of
creative
and
content,
and
deliver
customers
more
relevant
and
resonant
digital
experiences.
m
Ben Combe headshot
nk

Ben Combe

Data Director, Optimization & Personalization

Here's how we plug in

  1. Services

    Our areas of expertise • Because every business has its unique needs, we design teams that flex for solutions as required. Our program can help you in any of the following areas.

  2. User Experience (UX)

    Our services cover the full spectrum of the user experience, from research to product design and evaluation. We adopt a holistic approach that considers the entire customer journey. This ensures products are designed for specific touchpoints across the global customer experience.

  3. Web & App Experience Optimization

    Strategize with precision and experiment with purpose. Embark on a path where strategy aligns seamlessly with your business goals. We craft bespoke experimentation frameworks that resonate with your business model, setting the stage for meaningful growth.

  4. Customer Experience Optimization (CXO)

    Deepen your understanding to engage better with consumers. Uncover the essence of customer engagement with a blend of AI and real-world insights. Our approach goes beyond data to create experiences that matter, fostering loyalty and elevating customer lifetime value.

  5. Customer Lifetime Value and Retention Optimization

    Each test is an opportunity for revenue enhancement and profitability. Our targeted experiments are not just changes—they're improvements that drive your bottom line. Expect not just results, but also measurable success.

  6. Personalization

    Personalize, engage and succeed. Transform your approach with advanced personalization strategies. We tailor user experiences to individual preferences, creating a unique journey for every customer.

  7. Want to talk more about the program?

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Impact

And
it's
working

  • 21%
    increase
    in
    mobile
    enquiry
    form
    submissions
    and
    a
    9.5%
    decrease
    in
    abandonment
    for
    a
    home
    improvement
    retailer.
    This
    live
    optimization
    is
    projected
    to
    bring
    the
    brand
    an
    £6.4
    million
    annual
    revenue
    increase.
  • Increased
    cookie
    banner
    opt-ins
    by
    41%
    through
    rigorous
    user
    testing
    for
    a
    real
    estate
    company.
  • Helped
    a
    global
    telco
    build
    a
    robust
    experimentation
    program
    that
    resulted
    in
    >$1M
    incremental
    revenue
    and
    $8M
    in
    CLV
    from
    150+
    experiments.
  • Boosted
    revenue
    for
    key
    products
    by
    34%
    for
    an
    insurance
    provider
    via
    testing
    personalized
    offers
    based
    on
    customer
    propensity
    models.
ace hardware app on phone
ace hardware employee

Case Study

Ace Google Cloud Platform & App •Platforms expertise combined with a Data AOR helped Ace Hardware drive over 150k reward account signups and $30M in omichannel revenue.

See Full Case Study
Monk Thoughts
Optimizing
digital
experiences
often
encounters
challenges
due
to
how
data,
particularly
qualitative
insights,
is
shared
and
used
within
teams.
Success
in
product
management
hinges
on
finding
the
right
balance
in
data
usage,
taking
into
account
the
diverse
goals
and
needs
of
the
team.
m
Iuliana Jackson headshot
nk

Iuliana Jackson

Associate Director, Data & Digital Experience EMEA

Solutions

Here's how we can help

Highlighted

Solutions

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For
More!

  • End-to-End Strategy

    Research, product design and UX.

    Research, product design and UX. A program with evidence-backed experiments, supported with data analysis and feedback.

    Two people working at a whiteboard together
  • Mobile App Optimization

    Elevate experience and performance.

    Elevate experience and performance. Elevate user experience and app performance, and get increased user engagement, higher conversion rates, and growth.

    ace hardware app on phone
  • AI

    Insights powered by AI.

    Insights powered by AI. Visualize customer behavior and leverage analysis to provide strategic insights for conversion.

    A person talking to a colleague at their desk
  • Personalization

    Optimize touchpoints and increase conversion.

    Optimize touchpoints and increase conversion. Strengthen critical touchpoints to enhance CX and conversion rates.

    Person seen from behind. The person is looking at his mobile and on screen you see
Google partner marketing certification badge

We
are
a
Google-certified
partner
for
conversion
optimization,
helping
brands
of
all
sizes
across
every
industry.
Learn
more
about
our
Google
partnership.

Learn
more