Commitment to the moment. AI’s rapid progress has not only opened the world’s eyes to what is possible, it’s delivered a wake-up call to virtually every business sector. We’re answering that call and joining the movement to build this future, now. Behind the strength of our world-class creative and strategy teams, our belief is that this technology will give every individual superpowers to help our clients conquer their markets - and our ability to infuse it into our business model will be one of the vital factors in achieving our goals in this era.

Responsibility to our people. Even though we believe in the power and permanence of this technology, we believe equally that AI will be reliant on our people's creativity and craft to drive outsized success for ourselves and our clients. To thrive, we have to redesign our operation and provide our people the access and training they will need to unlock their potential in this AI-assisted future.

Duty to our clients. As with our original mandate to build a better, faster, cheaper solution for clients, our obligation is to deliver maximum value, and that will always drive our decision-making. AI will allow us to do that, but it comes with risks that clients will expect us to understand and manage on their behalf. We will always be stewards of our clients’ brand reputation, intellectual property, data security, and potential for growth. That stewardship extends to any AI-centric technology we use or recommend in the course of service, and any original AI-powered tools that we build in partnership with them.

Ethics & AI. The incorporation of AI into business processes and creativity requires deliberate consideration of representation, bias, and potential harms. We have well-established strategies to account for these issues in all facets of our business, and we are beholden to these core principles for all societal issues related to AI. Read

ESG

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