Report
What’s Next in AI: GTC 2025 Highlights
An inside look at the most critical innovations for marketing leaders


This year's GTC wasn't just about buzzwords; it was a launchpad for AI innovation that's already transforming how brands connect, create and captivate. And we were right in the thick of it, driving the conversation on how to harness AI for smarter, faster and seriously impactful creative.
Whether you missed the event or just want to refresh your memory, our GTC recap dives deep into the breakthroughs that matter to marketing leaders who are ready to seize the AI advantage. We're talking about agentic AI revolutionizing content creation, turning your media archives into revenue streams and much more.
Inside, you'll learn:
- Agentic AI's potential to accelerate creative content production
- Strategies to monetize media archives and adapt your creative
- How AI and 5G connectivity enable efficient, on-location production
We’re moving into a world with fewer agencies and more agents.
