Monks Secures Funnel Solution Partner Certified Status

I am thrilled to announce that Monks has officially secured Funnel Solution Partner Certified status in APAC. Awarded by the marketing data platform Funnel, this certification highlights partners who excel at helping businesses harness the power of their data for smarter decision-making and scalable growth. For us, this milestone underscores our commitment to delivering world-class data analytics solutions.

In today’s dynamic and complex markets, we recognize that data is the backbone of strategic decision-making. However, raw data alone isn’t enough—it must be gathered, cleaned and transformed into actionable insights at speed. This is easier said than done. Many enterprises struggle with fragmented data sources, messy pipelines and the challenge of drawing meaningful insights.

Without a structured approach, it’s easy to miss valuable insights while juggling data from ad platforms, CRM systems, web analytics tools and internal databases. That’s why we teamed up with Funnel: to offer a streamlined solution to integrate, harmonize and analyze data efficiently, empowering businesses to make faster, data-driven decisions. Together, we help businesses:

• Seamlessly integrate data from multiple sources without manual effort.
• Clean and structure data efficiently, reducing errors and inconsistencies.
• Generate real-time insights for proactive decision-making.

When we talk about efficiently organizing and analyzing data, we’re really talking about making smarter decisions, tackling ongoing challenges and uncovering new opportunities for growth. Our partner with Funnel makes this possible in three key ways: saving valuable time to focus on deeper insights, offering greater control over media reporting and empowering highly personalized, scalable marketing strategies. Let’s dive into each of these.

Successful marketing orchestration across the full breadth of business units, markets, internal teams and external partners demands a lot of time and expertise. As the Orchestration Partner to global brands, my team at Monks is changing the economics of advertising—centralizing content production, paid media and owned channel activation, and data analytics to deliver outcomes (not overhead) for faster and smarter marketing with more cost-efficiency. With Funnel’s technology, we seamlessly centralize data, freeing up valuable time to extract deeper insights and drive more impactful decisions.

Partnering with Funnel enhances transparency by giving greater control over media reporting, unifying all channels and delivering clear, actionable insights to drive growth. This aligns with our Glass Box approach—ensuring clients always know where their media is, why it’s there and how it impacts their business.

With consumer skepticism at an all-time high, brands are wise to prioritize building trust through genuine interactions while using AI and first-party data to scale personalization. Funnel seamlessly integrates first-party data with media sources, enabling highly personalized, scalable marketing strategies—proving impact while keeping a human touch at the core. "Having Monks as a certified Funnel Solution Partner is an exciting step forward." says Adam Stead, Director of APAC at Funnel. "Their expertise in data analytics combined with our technology empowers businesses to take full control of their data."

In summary, our partnership with Funnel helps clients optimize performance and drive sustainable growth. By leveraging data science and automation, businesses can:

• Optimize marketing spend by analyzing campaign performance in real-time.
• Identify high-performing channels and reallocate resources for maximum ROI.
• Leverage predictive analytics to forecast future trends and stay ahead of competitors.

Achieving Funnel Solution Partner Certified status is a proud moment for us, cementing our position as leaders in data-driven transformation. It reflects our commitment to innovation and excellence in analytics. As we look ahead, we are excited to continue collaborating with Funnel and exploring new ways to push the boundaries of data analytics—through advanced automation, AI-powered insights and innovative reporting solutions.

As we celebrate this milestone, we invite businesses to discover how Monks and Funnel can revolutionize their data strategies. Whether you’re looking to streamline analytics, enhance marketing performance, or gain deeper insights, we’re here to help.

Ready to unlock the full potential of your data? Let’s talk!