Monks and Hightouch Forge a New Partnership for Data-Driven Marketing and AI in APAC

A new partnership that enables wide, holistic views of client data.

One of the primary challenges in implementing a customer data platform is data readiness. Many businesses struggle with fragmented data sources, messy pipelines and the difficulty of extracting actionable insights. Monks helps clients overcome these challenges by offering a structured approach to integrate, harmonize and analyze data efficiently. 

With this new partnership, our team of data architects, analysts and engineers will work to integrate the entire data supply chain, breaking down these silos and enabling a wider, more holistic view of our client’s data. Once data readiness and wide data are achieved, the Hightouch Composable platform can be applied to activate their library of pre-built integrations and start to deliver AI-powered personalized experiences.

“Our team of data architects, analysts and engineers offer services to solve this problem. Monks will work to integrate the entire data supply chain, breaking down these silos and enabling a wider, more holistic view of our client’s data,” explains Jakub Otrząsek, SVP, Data, APAC at Monks. 

“Once data readiness and wide data are achieved, the Hightouch Composable platform can be applied to activate with their library of pre-built integrations and start to deliver AI-powered personalized experiences,” he adds.

Understanding the increasingly prominent role of composable CDPs.

A composable martech stack represents a significant shift in how organizations manage their marketing technology. By leveraging a best-of-breed approach and centering the architecture around a cloud data warehouse, businesses can create a single source of truth for customer data. This unified approach not only streamlines the deployment of existing advanced machine learning models but also fosters a modular and adaptable technology ecosystem that can readily evolve to accommodate changing business requirements.

The rapid adoption of composable CDPs within the industry underscores the numerous advantages they offer. Their cost-effectiveness, ease of deployment, and ability to leverage existing technology and intellectual property make them an attractive solution for businesses seeking to optimize their marketing technology stack. As the industry continues to evolve, composable CDPs are poised to play an increasingly prominent role in shaping the future of marketing technology.

Why data activation means value realisation.

First-party customer data is critical for organizations because it enables them to build trust through genuine interactions and scale personalization using AI. By activating first-party data with the Monks and Hightouch partnership, businesses can make a profound impact on marketing ROI.

Monks and Hightouch help businesses achieve this by:

• Enabling highly personalized, scalable marketing strategies through seamless integration of first-party data with media sources.
• Optimizing marketing spend by analyzing campaign performance in real-time
• Identifying high-performing content and reallocating resources for maximum ROI

The partnership allows for smarter and faster decisions based on valuable insights extracted from first-party data, moving businesses “beyond data chaos into clarity.” Monks helps brands build trust through authentic interactions while leveraging AI and first-party data to scale personalization.

A perfect moment for a partnership.

For Hightouch, this represents a pivotal moment. The widespread adoption of cloud data warehouses, the wave of interest in the composable CDP approach and the immediate success of the AI Decisioning launch marks a significant turning point for the Hightouch. This confluence of factors propels Hightouch into a substantial growth phase, positioning the company at the forefront of the evolving marketing technology landscape.

“Enterprises in the APAC region are setting the global pace in adopting composable CDP and AI agents for marketing,” said Kashish Gupta, CEO of Hightouch. “Monks is the ideal partner to help Hightouch support the rapid deployment of these technologies in the region.”

Meanwhile, we have recently simplified our teams into the two pillars of Marketing and Technology Services. This simplification of our business means we are more integrated than ever, aligning our strategic team leads with our clients, and able to bring expertise and talent across the full spectrum of Marketing and Technology Service as our client’s requirements change.

The Hightouch platform also perfectly aligns with our recent launch of the Data Decisioning framework.

Let's talk data and AI.

We invite businesses to discover how our partnership with Hightouch can revolutionize their data strategies. Whether the goal is to streamline analytics, improve marketing performance, or activate your customer data, we’re here to help.