Webinar
What Personalization at Scale Means for PepsiCo
PepsiCo, Salesforce, and Media.Monks discuss the relationship between data, CRM, and personalization at scale in this webinar.
Data is the key to driving personalized experiences at scale
Consumer brands, like PepsiCo, often face complex data challenges, like ownership and silos, that can make it difficult to activate personalized customer experiences that drive value for their customers. These strong data foundations are critical for successfully driving personalization at scale.
Taking the step to gain a holistic view of your data can seem like a daunting task, but building stronger customer connections is well worth the journey.
In this webinar, we speak with Abhi Jadon, Global Head of Media Partnerships, Innovation & Marketing Capabilities at PepsiCo and Ghufran Iftikhar VP Product Management, Consumer Goods at Salesforce about how PepsiCo approached their data strategy to reach their personalization goals.
