Demystifying the Metaverse.

Live digital events have eclipsed the largest gatherings in human history. Digital images, once considered meaningless, now sell for millions. In short, we’ve moved from a decade of digital transformation to the transformation of digital—what we call the new era of virtualization. And this evolution is best represented by the metaverse connecting these phenomena and experiences together.

There’s no questioning that the metaverse offers the next stage of growth for modern, world-leading brands—but knowing how to show up to support virtualized experiences isn’t always clear. By keeping a laser focus on emerging user behaviors and experimenting at the forefront of new formats and features, we help brands look beyond the hype and zero in on tangible ways to bring value to audiences in the metaverse and across the digital ecosystem.

Look in the dictionary and the term “virtual” might suggest something that’s close to (but not quite) the real thing. That connotation is antiquated; today, interactions, relationships and memories made within immersive digital experiences can become just as real as those made offline—maybe even more real. The metaverse is the new stage where people go to connect, and we help brands build memories and relationships there that last.

More than just a new frontier for growth, the metaverse is an extension of ourselves. As cultural norms and personal identities continue to shift and evolve with it, we help brands support the values of audiences and communities by leveraging new platforms and formats, like cooperative gaming and user-driven creativity.

The metaverse—and by extension, web3—redefine what ownership means for a digital society. With virtualization transforming the human experience for a new age, we help brands adapt and respond to opportunities by pursuing new revenue streams, seizing opportunities for commerce and connection, and producing immersive original content that drives culture.