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Building to Scale • Five years of full-funnel integrated media growth

  • Client

    SketchUp

  • Solutions

    Media Strategy & PlanningPerformance MediaPaid SearchPaid SocialProgrammatic

Results

  • 70% average annual revenue growth for five consecutive years
  • Scaled to 15 countries, 9 digital channels, and 8 languages
  • Recognized finalist for Google Agency Excellence Awards

Designing a successful collaboration

Trimble has partnered with Monks since 2020 to acquire customers for SketchUp, a 3D design software for SMBs. On a mission to turn ideas into reality with accessible modeling solutions, SketchUp was aiming for global growth. Through our close partnership, we continually improved product-led sales for five years with consistent data-backed experimentation.

  1. Our Approach

    If you build it, they will come. • Multichannel scale across the globe, five years in the making.

  2. 2020

    Reinforce the Foundation
    Monks improved the feedback loop of revenue data to Google and Meta so we could eliminate waste. The reinvested cost savings supported growth through a company rebrand.

  3. 2021

    Expand Channels Profitably
    Building on stable core channels, we generated further demand by adding YouTube and LinkedIn to the evergreen media mix. Fresh experiments unlocked new highs (piloting seasonal promotions) and identified points of diminishing returns (stress tests for budget efficacy).

  4. 2022

    Unlock Upper Funnel & App Acquisition
    Proving we could maintain a sustainable ROAS across a broader mix, we expanded our measurement framework for robust full-funnel strategy: brand lift studies established leading performance indicators, and app ads generated new revenue outside the .com purchase point.

  5. 2023

    Increase Global Footprint
    Supported by the measurement updates, we ramped up testing of new creative and campaign types in NAMER. This testing playground gave a leg up on performance when we expanded ad coverage to a total of eleven markets, each with localized launch strategies.

  6. 2024

    Rapid Testing Velocity
    With multiple years of testing under our belts, we continued to push new experiments in ad creative and upper-funnel and mid-funnel media. Our learning agenda was fueled by tailoring messaging and visuals to distinct use cases and value props, achieving more relevance for unique personas.

  7. 2025

    Never Settle
    With such a large global footprint established, we shift into a phase of market refinement. This includes testing regional channels and unlocking fresh efficiencies with generative AI and AI-powered ad delivery on core channels. We’re also scaling support for additional purchase paths, including generating sales-supported leads to acquire larger customers.

  8. SketchUp was named an International Growth category finalist by Google
  9. From visualizing global growth to being recognized for it together.

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For More!

  • An interior designer showing a 3D model Example ad created for SketchUp by Monks
  • Example ads created for SketchUp by Monks, translated into multiple languages
A construction worker looking at a tablet

In partnership with

  • SketchUp
The partnership between Trimble and Monks has been vital to the success and growth of our digital program over the past few years. The Monks team consistently aligns with our goals and has shown the ability to remain agile, even as our needs have evolved significantly. I wouldn't change anything about the service we've received.
Tiffany Dequaine from SketchUp

Tiffany Dequaine

Sr. Manager, Global Digital Marketing

Google Agency Excellence awards finalist statuette on a white background

Our growth strategy has also paid off with recognition from Google's Agency Excellence Awards, as a finalist in the International Growth category in 2024.

Transforming together.

Beyond performance, the true success here lies in our collaborative relationship. In the words of Tiffany Dequaine, Sr. Manager, Global Digital Marketing at Trimble, "The partnership has been vital to the success and growth of our digital program over the past few years. We have strong confidence in this collaboration because they have consistently shown their talent, organization, and expertise, even as our needs have evolved significantly. The Monks team consistently aligns with our goals and has shown the ability to remain agile. I wouldn't change anything about the service we've received."

With the successful scale of SketchUp's customer acquisition program, Monks and Trimble have continued to deepen their partnership across additional software products. We're applying our full-funnel expertise to build deeper digital maturity across their entire organization, furthering their goal of powering an interconnected world of work.

Want to chat integrated media growth? Get in touch.

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The website has been translated to English with the help of Humans and AI

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