Building to Scale • Five years of full-funnel integrated media growth
Results
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70% average annual revenue growth for five consecutive years
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Scaled to 15 countries, 9 digital channels, and 8 languages
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Recognized finalist for Google Agency Excellence Awards
Designing a successful collaboration
Trimble has partnered with Monks since 2020 to acquire customers for SketchUp, a 3D design software for SMBs. On a mission to turn ideas into reality with accessible modeling solutions, SketchUp was aiming for global growth. Through our close partnership, we continually improved product-led sales for five years with consistent data-backed experimentation.
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Our Approach
If you build it, they will come. • Multichannel scale across the globe, five years in the making.
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2020
Reinforce the Foundation
Monks improved the feedback loop of revenue data to Google and Meta so we could eliminate waste. The reinvested cost savings supported growth through a company rebrand. -
2021
Expand Channels Profitably
Building on stable core channels, we generated further demand by adding YouTube and LinkedIn to the evergreen media mix. Fresh experiments unlocked new highs (piloting seasonal promotions) and identified points of diminishing returns (stress tests for budget efficacy). -
2022
Unlock Upper Funnel & App Acquisition
Proving we could maintain a sustainable ROAS across a broader mix, we expanded our measurement framework for robust full-funnel strategy: brand lift studies established leading performance indicators, and app ads generated new revenue outside the .com purchase point. -
2023
Increase Global Footprint
Supported by the measurement updates, we ramped up testing of new creative and campaign types in NAMER. This testing playground gave a leg up on performance when we expanded ad coverage to a total of eleven markets, each with localized launch strategies. -
2024
Rapid Testing Velocity
With multiple years of testing under our belts, we continued to push new experiments in ad creative and upper-funnel and mid-funnel media. Our learning agenda was fueled by tailoring messaging and visuals to distinct use cases and value props, achieving more relevance for unique personas. -
2025
Never Settle
With such a large global footprint established, we shift into a phase of market refinement. This includes testing regional channels and unlocking fresh efficiencies with generative AI and AI-powered ad delivery on core channels. We’re also scaling support for additional purchase paths, including generating sales-supported leads to acquire larger customers. -
![SketchUp was named an International Growth category finalist by Google]()
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From visualizing global growth to being recognized for it together.
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For More!
In partnership with
- SketchUp
The partnership between Trimble and Monks has been vital to the success and growth of our digital program over the past few years. The Monks team consistently aligns with our goals and has shown the ability to remain agile, even as our needs have evolved significantly. I wouldn't change anything about the service we've received.
Tiffany Dequaine
Sr. Manager, Global Digital Marketing
Our growth strategy has also paid off with recognition from Google's Agency Excellence Awards, as a finalist in the International Growth category in 2024.
Transforming together.
With the successful scale of SketchUp's customer acquisition program, Monks and Trimble have continued to deepen their partnership across additional software products. We're applying our full-funnel expertise to build deeper digital maturity across their entire organization, furthering their goal of powering an interconnected world of work.
