How Three Brands are Making Sustainability Second Nature
This Earth Day, we’re shining a spotlight on some of the inspiring ways brands and organizations are stepping up to protect our planet. From bold sustainability commitments and innovative conservation efforts to the integration of eco-friendly practices into everyday business, their actions prove that environmental responsibility can take countless forms.
Sustainability is a core value that shapes everything we do—represented in our commitment to reach net zero emissions by 2040 and achieve 100% renewable energy use by that same year. Beyond those ambitions, we’re embedding sustainability into every facet of our operations, from championing eco-friendly work practices and technological innovations to upholding transparent reporting.
As we celebrate Earth Day, we’re honored to partner with brands who share this vision and are making an impact in unique ways. In the stories that follow, I’ll highlight how some of our clients are leading by example—proving that environmental responsibility can be woven into business at every level, and that together, we can help build a healthier, more sustainable future for all.
Powerful experiences can spark collective action.
We’ve been longtime supporters of Amazon’s sustainability efforts, beginning with our involvement in the launch of The Climate Pledge—a commitment to reach net-zero carbon by 2040—which we also signed in 2021. Building on this foundation, we worked alongside Amazon to create a dedicated sustainability platform that would centralize their initiatives and progress, shaping its strategy, design and user experience to make complex information accessible.
As the partnership evolved, we developed comprehensive brand guidelines and led a full redesign of the Amazon Sustainability website. This work established a consistent visual and narrative identity for Amazon’s sustainability communications. Our collaboration continued as we brought Amazon’s Sustainability Report to life online, transforming dense data into dynamic, engaging digital storytelling year after year.
Most recently, we helped launch the Amazon Sustainability Exchange, an interactive website designed to educate and spark action. Each of these projects has allowed us to support Amazon’s sustainability communications across a broad range of digital experiences.
Helping kids connect with nature makes the need for conservation tangible.
Mandai Wildlife Reserve is on a mission to connect people with nature and ignite a lifelong passion for conservation—beginning with the youngest explorers. As the home to over 1,000 animal species, Mandai set out to transform the way children experience wildlife, inventing a first-of-its-kind pair of binoculars designed specifically for kids.
We partnered with Mandai to bring this vision to life, building innovative binoculars that turn a simple day at the park into a gamified adventure. By blending cutting-edge technology with scientifically accurate content, we created an experience that kids and parents can enjoy together—making learning about biodiversity both fun and meaningful.
This project was the culmination of over two years of research, design and development. The result? Learning that leaps beyond the classroom and into the heart of the wild. Thousands of children have already set off on personal journeys through Mandai’s parks, discovering the wonders of animals and nature through interactive, memorable adventures.
But Mandai’s mission goes far beyond the park gates. Their vision is to bring conservation education to classrooms everywhere, nurturing a new generation of nature lovers and wildlife guardians. By making conservation accessible, engaging and exciting, Mandai is paving the way for a brighter, greener future, one young explorer at a time.
Smarter business practices can make sustainability part of the routine.
Sustainability doesn’t always require sweeping changes—sometimes, it’s about making smarter choices in day-to-day business. In their quest for more engaging and efficient advertising, Evian adopted adaptive streaming technology for their creatives. By delivering instant-loading, high-quality ads that automatically adjust to each viewer’s connection speed, they improved the user experience and unlocked new levels of campaign effectiveness.
We helped Evian implement this forward-thinking approach, powered by SeenThis, ensuring that ads were only streamed while actually in view. This not only reduced unnecessary data transfers and improved performance but also lowered the carbon emissions associated with digital media delivery. While the primary goal was to connect with audiences more effectively, the campaign demonstrated how incremental operational changes—like rethinking how ads are served—can also contribute to a lighter digital footprint.
Evian’s experience is a reminder that making things better for people can also be better for the planet. Even small shifts in everyday practices can add up to a meaningful impact.
Leading by example inspires others to make sustainability the norm.
In reflecting upon these stories, it’s clear that there’s no single path to sustainability; every organization can make a difference in its own way. Whether it’s setting bold goals, reimagining education for the next generation, or making everyday operations a little bit greener, these efforts all contribute to a more hopeful future for our planet.
Earth Day reminds us that progress happens through collective action, creativity and a willingness to lead by example. We’re proud to work alongside brands that are not only raising the bar for themselves, but also inspiring others to rethink what’s possible. Together, we can keep moving forward—one initiative, one innovation and one small step at a time—toward a world where sustainability is second nature.
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