2023 Seller’s Guide to Amazon Prime Day

Gear up for Prime Day and maximize your earnings with our guide.
Amazon’s annual Prime Day, anticipated to take place in July is right around the corner, meaning now is prime time for Amazon sellers to prepare. Because this is one of the largest sales events of the year, we've put together a resource that unpacks Prime Day tactics and sets brands up for success on the platform.
With Prime Day a few months away, brands must align budgeting tactics, promotional campaigns, and inventory levels to ensure a profitable shopping event.

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