Using AI, Data & Personalization to Drive Business Growth for Communications, Media & Technology

Although the timeline is unclear, AI is set to revolutionize the world. AI initiates motivation and creative solutions to teams through its ability to spot patterns as well as reduce organizational bias, and it has already changed the dynamics of supervisory roles like the CEO, CRO and CMO. Still, brands need clean and harmonized data in order to properly train AI models. 

Brands that don’t embrace AI risk falling behind digital natives, but a solid data strategy can drive growth and innovation. In addition to stronger data, AI can address other challenges within communications, media and technology. By integrating artificial intelligence into its platform, Salesforce provides data support and templates to facilitate seamless integration to suit your business needs. 

In this webinar, we speak with Lauri Palmieri, SVP of Sales Engineering for CMT at Salesforce, and Mike Schultz, Solutions Consultant on our C360.Monks team at Media.Monks, the ways in which brands can start utilizing AI to foster business growth.