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As a Paid Media specialist, you will play a crucial role in translating media briefs into practical and effective media strategies and executions. Your responsibilities will include hands-on activation of digital channels, including tagging, trafficking, buying, and more. You will utilize the right digital platforms effectively to achieve media and business goals.
In this position, you will influence media strategies and provide tactical guidance for media plans. You will ensure consistency, governance, and support for platform usage and activation activities, assisting in all ongoing efforts related to building, buying, optimization, and reporting.
Successful team members in this role will demonstrate the ability to support ongoing and one-off media efforts for clients both individually and in strong collaboration with other team members.
Your role is crucial in supporting the workflow & ensuring timely delivery effectively across various teams, such as strategy, media activation, analytics, partner representatives, client teams, account leads, and creative partners. You will foster a collaborative mindset and maintain a high attention to detail.
Key Responsibilities:
- Controlling budgets and updating media planning
- Execute campaigns and adjacent tasks in accordance with best practices and client needs
- Pacing and analyzing suggestions for insights in reports
- Conduct regular administrative tasks as assigned by Manager
- Reviewing reports for assertiveness and opportunities
- Support the translation of media briefs into practical and tangible media strategies, ensuring alignment with client objectives.
- Collaborate across teams, ensuring comprehensive media plans with realistic execution potential
- Maintain overall accountability for complete & timely plan development in line with client briefs
- Participate actively in client reporting and insight sessions to ensure the effective translation of media activities to business objectives and vice versa.
Qualifications:
- 1-3 year with experience in paid digital media
- Experience managing campaigns in digital platforms (Campaign Manager, Meta, TikTok, Google Ads, DV360)
- Operational and analytical profile
- Strong collaboration skills and the ability to ensure project timelines
- Proven experience in translating data & insights into holistic media campaigns relative to client briefs
- Proactive mindset, constantly anticipating questions & potential requests based on evolving client needs.
- Understanding of marketplace dynamics and the ability to evaluate offerings and capabilities across industry trends.
- Nice to have:
- Knowledge of media tools (Instar, Monitor, Comscore and TGI)
- Knowledge of broadcast TV grids, purchasing and compensation;
- Basic/intermediate English (writing/reading for internal and external reports)
- Experience with other offline media
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
