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Google Doodle • Un regalo animado visto por miles de millones de personas

  • Cliente

    Google

  • Soluciones

    StudioAnimation

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Estudio de caso

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Un regalo de cumpleaños elaborado por expertos para quien lo tiene todo.

Pocos lienzos creativos son tan icónicos como el Doodle de Google, una alteración casi diaria del logotipo de Google que rinde homenaje a días festivos, eventos, logros y personas. Por eso, cuando Google quiso celebrar su 20º aniversario en su página principal, nos entusiasmó la oportunidad de mostrar nuestra creatividad con un doodle monumental: una animación en 20 estilos muy diferentes, inspirada en las búsquedas más populares de la historia de Google. Desde animación en 2D hasta animación en 3D y mucho más, el doodle de celebración muestra nuestra amplia gama de capacidades de animación.

Guión gráfico

Overview with tiles of all the illustration created for this project

Proceso

  • Overview of the creation of twee characters for the animation. Two blue circles with in darker blue noses and hair pasted on the faces. Setting of a frame that will be animated. Two puppets sitting on a coach looking at a blue tv.
  • The final animation with the two characters wacthing at the tv. They chear for happy new year. And the search bar states the copy 'What will happen on Y2K?'
  • Black and white illustration of a moon with a face holding a mobile phone in it's hands. A box seen from above with all shapes. Different round balls in different colours and somethign that looks like arms.
  • Animation of a planet with a face holding a device in it's arms. In the backgroudn you see different planets in the back on a stick. With at the top the search bar saying: 'is pluto still a planet?'
  • Two frames with in the first frame a collage of a robot holding a microphone that's attached to a radio. In the second frame you see this built out in a clay form.
  • Animation of a robot who is singing in a microphone that is attached to a radio. There is a google search bar at the top that holds the lines: how does autotune work?
  • Two animations next to each other. The first one shows a black and white animation of a bowl with klittens in it. The other animation shows the same frame but animated in 2D and with colour.

Fotogramas

  • Animation of a maya calendar. With at the top a Google search bar with the question: profecia maya 2021
  • Animation of two cartoon figures that look like dogs who fight with each other. they both wear helmets with the word 'gif' on the helmet. With at the top a Google search bar with the question: how do you pronounce "gif"?
  • Animation of a shape based character holding a selfie stick. With at the top a Google search bar with the question: what's a selfie?
  • Animation of a sandwich with an avocado on top and all little half tomato's on the side. With at the top a Google search bar with the question: how do you make avocado toast?
  • Animation of three frames with animals, the first one with a sheep, then a dog and last a baby panda bear. With at the top a Google search bar with the question: show me pictures of cute animals
Animation of earth with the Korean and Japanese flag pinned to uit. As well as clouds. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of a foot kicking a ball, the ball is flat. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of two science people. In the background you a cell string. In the search bar is written: 'What's the human genome project?'
Animation of a frog in a pond. With at the top the search bar saying: 'is it leap year?'
Animation of two people dancing an Indian style dance. With at the top the search bar saying: 'how do you dance?'
A white background with on top in all languages the text 'Thank you Google' written.

Dirección artística

Nico Piccirilli, Fran Márquez

Dirección de animación

Nico Piccirilli, Fran Márquez

Director creativo asociado

Vincent Vercoutre

Equipo artístico

Nico Piccirilli, Fran Marquez, Sergio Filho, Yan Jamacaru, Germán Di Ciccio, Juan Behrens, Lorenzo Milito

animación 2D

Declan Byrne, Nico Piccirilli, Sergio Filho, Germán Di Ciccio, Maxime Inden, Patrick Brem, Adriel Delgado, Tom Kamps, Floris van Raak, Michiel Schellekens, Oscar Sobrino

Stop Motion

Daniela Uribe (Blnd)

animación 3D

Oscar Sobrino, Martijn van den Broek, Adriel Delgado

Productores

Tara Conlin, Thymo van der Vlies

Jefe Global de Animación

Pierre Nelwan

¡Salud! <3

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Elija su idioma

Elija su idioma

El sitio web se ha traducido al Español con la ayuda de humanos e IA

Desestimar